CRM & Retention Strategy

Your clients loved their first visit

We make sure they come back for the second, the third, and every one after that.

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About Tenue

Most premium brands are good at getting clients through the door.

The problem is what happens after. Clients visit once, have a great experience, and then disappear.

Tenue fixes that. We build the system that keeps your clients coming back — the right strategy, tailored to your brand, your values, and your clientele. We set it up, make it work, and help you scale your brand thoughtfully and strategically as it grows, with ROI in mind.

CRM as relationship architecture — not broadcast tool.

Recognition, personalisation, and timing drive loyalty.

Not points. Not discounts.

Services

How we work with you

Every engagement starts with understanding your business. Then we build the strategy and systems to keep your clients coming back.

Diagnose

The Audit

A clear-eyed look at your retention reality.

For brands that know something is being missed, but need clarity before they build.

We review your client data, communication flow, and retention patterns to identify where clients are falling away — and what to fix first.

Strategy

The Blueprint

Strategy plus implementation, done properly.

For brands ready to move from ideas to a working retention system.

Lifecycle journeys, segmentation, automation, campaign structure, and tracking — built in your platform, not left in a document.

Ongoing

The Partnership

Retention support that builds momentum, not one-off fixes.

For brands that need a strategic partner to refine and evolve retention over time.

We manage execution, review performance, improve flows, and keep the system aligned with growth.

Recommended
Transform

The Complete

The full retention transformation.

For brands that want the whole system handled from diagnosis to optimisation.

We audit the current setup, design the strategy, build it in your platform, and stay involved as it begins to perform.

For Startups

The Foundation

Built for premium brands at the beginning.

For startups that want to build retention correctly from day one.

We create the client journey, communication structure, and platform setup before bad habits take hold.

Who We Work With

Premium businesses that want to keep more of the clients they already have.

Beauty clinics and aesthetics studios

Wellness and spa businesses

Fashion labels and lifestyle retailers

Premium hospitality and boutique hotels

Luxury DTC brands

High-end service businesses

Premium startups building from zero

Our Approach

Every client relationship follows the same path

Discovery

We begin by understanding your business, your clients, and your current retention reality.

Analysis

We audit your data, communications, and client journey — identifying the highest-leverage opportunities.

Build

We design and implement your retention system — built in your platform, ready to work.

Optimise

We monitor, refine, and evolve the strategy as your business grows.

Founder

Alesia Radian

Tenue was founded by Alesia Radian, a CRM and client development specialist with experience across Miu Miu, Louis Vuitton, Jo Malone London, and Zadig&Voltaire — spanning luxury fragrance, contemporary fashion, and corporate CRM strategy at two of the world’s most prestigious luxury maisons.

That breadth of experience — from boutique-level client intimacy to building retention systems at Prada Group and LVMH — is what Tenue brings to every engagement.

Free Download

The Retention Audit Scorecard

Score your brand’s retention health in 10 minutes.

10 questions. Instant clarity on where your biggest retention opportunities are.

“Your retention gap is almost never a product problem. It’s a relationship architecture problem.”

Get in Touch

Ready to keep more clients?

Every engagement starts with a conversation. Book a discovery call or send a message — there’s no commitment, and you’ll leave with at least one useful insight regardless of what happens next.

alesia@tenueconsulting.com · tenueconsulting.com

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